Brand Positioning :Strategies And Consumer Culture
By Anil Varma|Dr. Krishnabhushan E. Mahashabde.
Description
Positioning of a brand is the secret to successful market planning and assists the marketers in creating the marketing mix appropriately. It is done keeping in mind the recognized requirement of the product by the consumers. In the eyes of the customers, any product of a company has to have particular characteristics that sets it apart from the competitors, which govern brand positioning. Most commoditized products jostle for a permanent space in the customers mind. Brand positioning helps marketers in building the marketing mix for each segment. Positioning a brand is indeed a mind game fo...
ISBN(s)
8131424138, 9788131424131
