Sports Marketing: A Practical Approach
By Larry DeGaris.
Description
Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge between academic theory and real-life, industry-based research and practice. Defining the primary role of the sports marketer as revenue generation, the book is structured around the three main channels through which this can be achieved ― ticket sales, media and sponsorship ― and explores key topics...
ISBN(s)
0415630479, 9780415630474
