Market Focus: Achieving and sustaining marketing effectiveness (The Marketing Series Cim Professional Development)
By Rick Brown.
Description
Over the last twenty years the field of strategic marketing has been the subject of much change and revision. Ideas have been constantly revised, and new concepts developed which are used alongside the old. `Market Focus' attempts to bring some order to this confused picture by presenting an integrated model of strategic management as the basis of a company-wide strategic management philosophy. Market Focus outlines the: *four key elements of market focus *importance for effective business management stressed. The outcome of this integrated approach is the ability to develop focused, p...
ISBN(s)
0750608870, 9780750608879
