Promotional Strategy
By Unknown Author.
Description
When you integrate the tools of promotional strategy such as: advertising; personal selling; sales promotion; direct marketing; and public relations, you build a powerful communications strategy. This text covers all aspects of the promotional mix. Written for the Institute of Marketing Management's (IMM) course in Marketing Communications it integrates a practical approach with late 20th century theory. - from Amzon
ISBN(s)
0702143707, 9780702143700
