The Political Campaign Desk Reference: A Guide for Campaign Managers and Candidates Running for Elected Office
By Michael McNamara.
Description
The book you don't want your opponent to have.I use The Political Campaign Desk Reference as the basic text in my courses on political campaigning. It's a practical guide that helps my students understand how a winning political campaign is put together. I'm sure many of them will continue to use it after they graduate and start running campaigns of their own - Terry Grundy, University of Cincinnati "Urban Lobbying" courses in the School of Planning "With instruction on how to form the backbone of a strong campaign and how to plan to win, this is the book you d...
ISBN(s)
1432731955, 9781432731953
