Marketing w/ PowerWeb (MCGRAW HILL/IRWIN SERIES IN MARKETING)
By Unknown Author.
Description
Marketing, 8e by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. - from Amzon
ISBN(s)
0073080152, 9780073080154
