Masterminding the Store: Advertising, Sales Promotion, and the New Marketing Reality (National Retail Federation)
By Donald Ziccardi.
Description
The head of a leading New York retail ad agency shares his secrets for effective marketing and advertising This book shows retailers how to develop a marketing plan that profiles their optimum store customer. Ziccardi tells readers how to develop a unique message or image and to promote that image through both traditional and non-traditional advertising media, including billboards, print ads, cable and the Internet. Offers techniques for identifying the best customers, analyzing their buying habits, and drawing them into stores Packed with real-life anecdotes and examples of successful c...
ISBN(s)
0471139106, 9780471139102
