Using Market Knowledge (1-Off Series)
By Rohit Deshpande.
Description
Drawing on a collection of outstanding papers from the prestigious Marketing Science Institute, Editor Rohit Desphande, has assembled, in a single source, the key research on market knowledge management and the best information available for new ideas on what's next. The contributing authors are top-notch scholars from leading business schools including Harvard, MIT, and Wharton. - from Amzon
ISBN(s)
0761921982, 9780761921981
