Customer Care Excellence: How to create an effective customer focus

By Sarah Cook.

Customer Care Excellence: How to create an effective customer focus

Description

With more choice than ever before, customers today have high expectations of products and services. Businesses need a top-notch customer services system in place, and Customer Care Excellence explains how to achieve just that. In clear, practical language, this book explains how to develop and sustain a customer-service focus within a company. Emphasizing both strategic and practical aspects of customer service, the author explains how gaining customer commitment and motivating employees to deliver excellent service can ensure successful results and satisfied customers. This new e...

ISBN(s)

0749457058, 9780749457051

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