Advertising and Promition: An Integrated Marketing Communications Perspective
By Keyoor Purani, George E. Belch Michael A. Belch.
Description
Advertising and Promotion: An Integrated Marketing Communications Perspective 9th Edition is a comprehensive book on advertising from an integrated marketing communications perspective. The book comprises chapters on developing integrated marketing communications program, objectives and budgeting for integrated marketing communications program and monitoring, evaluation and control. In addition, the book provides various strategies to the readers to shift from conventional methods of advertising to a more widely recognized approach. This book is essential for professionals in the field of a...
ISBN(s)
125902685X, 9781259026850
